Grover and the Global Brand team engaged with hundreds of people across Deloitte throughout the rebranding process, asking about where the brand was today, where the brand needed to go, and what shifts were anticipated in business and technology. Deloitte associates needed a brand that was as flexible and dynamic as their business practices.įrom brand identity health check to brand identity launch, the journey to a new brand took more than two years.
In its latest rebranding efforts, the multinational professional services firm aimed to establish a single brand architecture and brand identity system that consistently conveyed to clients the Deloitte experience regardless of geographic location, business unit or device.
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